Nelson smiling

Pixel Geek

Webflow expert - YouTuber - Teacher

A human on an endless journey to design, learn, and inspire.


Since 2013, I have empowered many humans by teaching them to build websites using Webflow.

I'm Nelson :) With over 20 years of professional Web Design experience, I've found a new personal mission: to share this passion for a Human-Centric approach to Web Design while inspiring other creatives to go beyond their perceived limits.

a group of people posing for a photo in front of a television
Webflow Conf - Nov, 2022
a man sitting at a table with a laptop and another man looking at him
Webflow Sarasota Meetup - Sep 12, 2019
Nelson giving a presentation while holding a microphone and mobile phone in front of a TV
No Code Conference - Nov 13, 2019
a man sitting in front of a laptop in front of a group of people
Brown University - Jan 26, 2019
a group of people sitting at a table with computers
Point Loma Nazarene University - Jan 15, 2019
I've even produced and hosted a live game show.
Helping humans bring their designs to life by visually developing their websites using Webflow is what I love doing.

Quick history

25 years building websites as a hobby

It all started at age 13 when a classmate in middle school introduced me to AOL Memberpages.

18 years building websites professionally

At age 20, I landed my first career position as a webmaster. (Do people still use that job title?) Then worked my way up to HTML E-Mail developer, junior web designer, and web designer at various companies.

9 years building in Webflow

On July 2013, I went to a web design conference and learned about an up-and-coming web design tool called Webflow. I signed up for the closed beta and was invited into it 2 weeks after and the rest is history.

I'm just getting started

Even though I'm 40, I still feel like a kid and have lots of things I still want to do in this lifetime to help serve humans in a positive way.


"Our team loves working with Nelson. He is knowledgeable, efficient, and always happy to teach us something new about Webflow.

Our website is a large project with animations and heavy with content, and he’s been able to manage it masterfully.

The collaboration with our internal design and SEO teams has always been seamless and I’ve found it a joy to work together"

Alberto Rizzoli

Co-Founder, CEO at V7

"I work with teams of developers on a daily basis, but none put the care and attention into a project that Nelson does. He accepts every unique and difficult request as a new challenge for his own growth. He does everything he can to make a project successful — from concept, through meticulous design detail, to a frictionless hand-off. I do not exaggerate when I say he is the most thoughtful developer I have ever worked with. Talented, patient, passionate about his craft, and an all-around great guy."

Joseph Maniaci

Director of UX, Creative Director at North American Bancard

"Nelson has been instrumental in helping us rapidly deploy experiments on our website. He's a fantastic collaborator, and his passion for thoughtful 'no code' solutions has helped our team tremendously."

Drew Howard

Product Manager, Tomorrow Health

"Nelson is a Webflow master! He brought our design concept to life with beautiful animations and interactions. He was ultra professional and a pleasure to work with and made detailed training videos to teach us how to maintain the site. I wouldn’t go anywhere else for Webflow sites."

Jed Lehmann

Product Designer, Octopus Deploy


Some of the wonderful teams I've had the pleasure working with

My approach



There is no such thing as a smooth, streamlined process. However, throughout the process, from our first video call to the project handoff, I'll be open and honest with you. I'll make suggestions and give you feedback to create the best possible outcome for everyone.



Instead of trying to give you quick web design solutions, I focus first on listening to you and/or your team. I want to hear and understand your goals. I want to hear the problems you're working hard to solve with your unique approach.


Trust in the process

Then we will work together to build a website that will easily explain your brands mission and vision to your future customers.

Live an imperfect life

The people who think of themselves as the most perfect are the least perfect. The people who think of themselves as the least perfect while striving for perfection are the most perfect.

Let's make the web beautiful together

Currently accepting new projects in May